AI Output Fixes, Persistent AI Agents, and Industry News

Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these.

A quick note from Mike: AI Business World is half off at $497 through tomorrow at 11:59 PM Pacific. Prefer to learn from home? Virtual tickets include AI Business World plus the full Social Media Marketing World program. See what’s included .

🗞️ Industry news from Gemini, OpenAI, and more

You’ve probably learned to give AI some background details before you ask for anything. But company context is only part of what it needs.

For specific tasks, AI also has to understand what you’re trying to accomplish, how you want the finished piece to look and sound, and which way to go when there’s more than one good answer.

When AI doesn’t know these details, it guesses.

To be certain AI doesn’t guess, add this line at the end of any request:

Before you start, interview me. Ask me one question at a time about my goals, how I want this written or designed, and my preferences. Don't create anything until I say you have enough. Additional use case-based queries include:

Campaign briefs: “Ask me what the best outcome looks like and which goal matters most.”

Landing pages: “Ask me about the tone, length, and structure I want, and which objection to tackle first.”

Social graphics or carousels: “Ask me about the style, colors, and layout I picture.”

Presentations: “Ask me what the audience needs to decide and whether I want it data-heavy or story-driven.”

Tricky emails: “Ask me how direct I want to be and what outcome I’m hoping for.”

Save your favorite version as a text shortcut so every big request starts with an interview.

Tired of answering the same questions every time? Members of the AI Business Society learn how to turn an interview like this into a reusable Claude Skill that remembers your answers and does the work on repeat. Join us inside .

Through tomorrow, AI Business World tickets are $497, half off .

Today’s episode is about persistent AI agents. AI Business World is two days, April 2–3, in Anaheim, on building them, plus the automations and workflows that take routine work off your plate.

Virtual tickets include AI Business World plus the full Social Media Marketing World program.

AI agents have moved well beyond chat. A new generation of persistent agents remembers everything you tell them, keeps working while your computer is off, and texts you like a co-worker would. Jonathan Mast, AI strategist and founder of the AI Insiders membership, explains how these agents work and how to set one up so it actually gives you time back.

What Makes a Persistent Agent Different Find out why memory and a new way of communicating change what an agent can do for you, and why getting started no longer requires a technical background.

Onboard Your Agent Like a New Employee Discover the permissions, workspace, and computer-access rules to define before your agent’s first day, plus the simple principle that lets it prepare freely without acting on your behalf.

Train Your Agent on You and Your Team Learn Jonathan’s shortcut for giving a new agent everything it needs to know about you, and how personality profiles help it write to each team member in the way they understand best.

Choosing Between the Leading Agent Platforms Jonathan compares the major options, including which ones you can try for free right now and why his leadership team standardized on a single tool.

The First Tasks to Hand Off Find out the two connections Jonathan recommends starting with and the guardrails that turned hours of daily busywork into a few minutes.

Read the show notes on Social Media Examiner

Automating your work used to mean developers, budgets, and months of waiting. So the tasks that eat up your week never got automated.

Now you can describe the job in plain language and build a system that does the work for you.

Our free field guide walks you through it, and four prompts do most of the work.

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Anthropic Expands Claude With Meetings, Collaborative Whiteboards, and Spreadsheets : Anthropic has unveiled a suite of workplace productivity features designed to turn conversations and ideas into actionable work. Claude Meetings brings AI assistance directly into Google Meet calls, where it can organize discussions, develop plans, and generate follow-up materials while meetings are still underway. New Whiteboards and Sheets tools extend these capabilities into collaborative planning and spreadsheet creation, offering teams new ways to manage projects, budgets, and campaign workflows. Anthropic has also made Claude Data generally available and introduced interactive integrations with major workplace applications, expanding Claude’s role as a centralized environment for collaboration, analytics, and task execution. TechCrunch

Meta Launches Muse Ember, a Low-Cost AI Model for Scalable Automation : Meta has unveiled Muse Ember, a compact AI model optimized for efficiently executing repetitive tasks across business workflows, software development, and AI-powered applications. The model combines agentic reasoning, native multimodal processing, and a large context window to support activities ranging from document analysis to automated tool interactions. According to Meta’s evaluations, Ember delivers competitive performance against other lightweight AI models at a substantially lower cost, making it suitable for high-volume deployments. Available through Muse Code and the Meta Model API, the release expands Meta’s AI model portfolio with an emphasis on affordable, scalable automation for developers and businesses. Meta

OpenAI Launches Businesses in ChatGPT With Brand Profiles, Analytics, and AI-Powered Customer Agents : OpenAI has introduced Businesses in ChatGPT, a beta offering that enables companies to establish verified profiles, manage business information, and gain insights into how customers discover and engage with their brands through AI. The new Business Hub provides aggregated visibility metrics, including mentions, website traffic, and common discovery topics, while allowing businesses to maintain updated product information. Eligible US businesses can also deploy Business Agents to answer customer questions and support product exploration through dedicated conversations. With options to sponsor these agents and connect them to ChatGPT advertising campaigns, the launch creates new paths for brand discovery, customer engagement, and AI-assisted commerce. OpenAI