Marketing
12 articles
WorldNSW’s latest news Instagram account has an unlikely group behind it: the Labor party
The Labor party has been revealed to be behind an Instagram news account named 'nswnewsroom', which presents itself as an unaffiliated media outlet. Experts warn that this tactic exposes a significant loophole in political communication laws regarding transparency.
Disney's 'Star Wars' is coming to Cosm domes ahead of 50th anniversary as part of multiyear film deal
Cosm has secured a new multiyear and multifilm partnership with Disney. As part of this collaboration, 'Star Wars: A New Hope' will be showcased in Cosm's immersive domes ahead of the franchise's 50th anniversary.
Moscow Food Producers Showcase Their Products in Shanghai
Moscow-based producers of confectionery, soft drinks and other food items participated in the FHC Shanghai Global Food Trade Show, Deputy Mayor Maxim Liksutov announced. The participation aims to promote Russian food products in the Chinese market. The event underscores growing trade ties between Russia and China.
What’s Next for Facebook? 4 Changes Businesses Can’t Ignore
Meta has limited Facebook pages and profiles to two external link posts per month unless they subscribe to Meta One, prompting marketers to find workarounds such as using DMs, action buttons, and Meta’s new Muse AI agent. The article outlines these strategies, evaluates the cost of Meta One tiers, and notes that links to Meta properties remain exempt.
AI Output Fixes, Persistent AI Agents, and Industry News
This newsletter provides actionable prompting strategies to improve AI outputs by having models interview the user before generating results. It also discusses persistent AI agents that retain memory for ongoing workflows, alongside recent workplace AI product announcements from Anthropic and Google.
Marketing‘Tourists hate themselves’ – which is why Tasmania is telling them to stay away
Tourism Tasmania has launched a tongue-in-cheek marketing campaign telling visitors to stay away, leveraging the insight that modern travelers want to avoid overcrowded spots and dislike tourist stereotypes. Experts highlight that the initiative uses reverse psychology to promote tranquility and disperse visitors toward regional areas. However, analysts note that its success will depend on whether the actual travel experience matches the peaceful promise.
American Airlines brings fresh food back to NY-Chicago first class for first time since 2019
American Airlines is reintroducing fresh food options in first class on flights between New York and Chicago starting this month, marking the first time since 2019. The move is part of the carrier's broader strategy to attract higher-spending passengers and better compete with rivals like Delta and United. First-class travelers on these routes previously received only packaged snacks.
ChatGPT is getting verified AI ‘Business Agents’
OpenAI is introducing verified AI 'Business Agents' in ChatGPT to represent brands and help users with tasks such as comparison shopping. Initially rolling out in beta to eligible US e-commerce and online service businesses, these agents are managed through a new Business Hub and operate in conversations clearly separated from standard chats. The initiative is an early step by OpenAI to integrate businesses more deeply into ChatGPT and assist user decision-making.
AEO benchmarking: What market data reveals about AI search
AEO (Answer Engine Optimization) benchmarking helps brands measure and compare their visibility in AI search engines like ChatGPT, Gemini, and Perplexity against industry competitors. By tracking metrics such as citation rate, share of voice, and sentiment, companies can distinguish whether traffic shifts stem from broader market algorithm changes or brand-specific issues. This enables marketing teams to make data-driven strategic adjustments as traditional search clicks decline.
How to use AI to write a blog post (that isn’t slop)
This guide addresses the rise of low-quality "AI slop" and explains how marketers can effectively collaborate with generative tools to create high-value blog posts. It emphasizes that while AI can speed up research and initial drafts, human expertise and editing are essential to maintain brand voice and quality.
How to Edit Videos With AI (No Editing Skills Required)
The article explains how creators can use AI tools like Claude and ChatGPT Codex to streamline video editing, cutting production time from hours to minutes. It outlines a workflow that includes training the AI on desired video style, shooting with the edit in mind, and providing clear prompts. Justin Brown shares tips such as recording continuously, using the last take, and pausing between statements to help AI produce clean cuts.
Instagram Content Workflow, Drawing Fans to Your Brand, and Industry News
The article recaps key social media trends, including an 'upcycling' workflow for reusing content to boost engagement and insights on building brand loyalty through community. It also highlights Facebook's new AI-powered Creator Assistant features and lessons from promoting the Social Media Marketing World conference.